In fact, according to the latest quarterly Entertainment 365 study from research firm Luminate, having an ad-free experience isn’t the main driver for premium subscriptions. The top two factors for premium subscriptions are getting a good value for the price and having a variety of content, according to the Luminate study. The survey also found that almost one-third of all Americans say they have “cut the cord” — that is, they have canceled cable or satellite TV.
Looking at total entertainment time, U.S. consumers spend 74 on visual entertainment and 26 on audio options, per the Luminate study. Americans spend 88 of their entertainment dollars on visual content, versus 12 on audio.
Formerly known as P-mrc Data, Luminate is owned through